Peg Maass Labiuk

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Peg Maass Labiuk has been coaching champions for 30 years, starting while still racing at the elite level and later transitioning to full-time coaching, highlighted by coaching the British National Women’s Endurance Squad (Road and Track). She earned Level 3 status in the Canadian National Coaching Certification Programme and led the British Columbia Provincial Team and Canadian National Women’s Team at the Pan Am Games. Peg now primarily coaches clubs and individuals, and especially enjoys working with elites, juniors, and masters. She works collaboratively with each athlete, developing and updating their training with their individual situation and concerns in mind.

Peg’s success as a coach comes from treating the athlete as a whole person. While she employs data collection via heart rate, power, Stava segments and other input, she values skills, mental preparation, nutrition, recovery and bike fitting as aspects not to be overlooked. With this approach, Peg kept Downhill World Champion Cindy Devine on the podium two more times and coached Frances Newstead to the British National Time Trial Champion title. She has coached B.C. Provincial Team riders to Commonwealth Games team berths representing Canada and contributed to the careers of Olympians Clara Hughes (Olympic Road Race medalist  and multi-medalist in Speed Skating), Nicole Cooke (Olympic and World Road Champion in 2008), and Melanie McQuaid (XTERRA World Champion). Peg has helped many athletes to personal bests in everything from road, track, and mountain bike cross country, to a wheelchair athlete in his first 10k win.

As well as coaching cyclists, Peg has mentored many coaches and has developed and taught coaching courses. She co-authored the book Sport Psychology for Cyclists, a workbook of mental preparation specific to the sport, and contributed to several sports and health magazines and websites (Winning, Alive, voler.com). She has conducted bike fittings for decades and continuously updates on the topic.

In her own career, Peg won a World Championship bronze medal in pursuit, a National Criterium Championship at the Tour of Sommerville, and a National Kilometer Champion title in addition to other National Championship medals in time trial and on the track. She raced in Holland, Belgium, France, Italy, and Japan for the U.S. National Team and participated in both the road and track at the World Championships. As part of trade teams such as 7-Eleven during her seven years of racing full time, she was known as a criterium and track specialist capable of winning road stages at races like the Tour of White Rock and Tour of Texas. Her versatility led her to a Points Champion jersey at the Ore-Ida Stage Race, an overall win at the Tour of Willamette, and a win at the Gastown Grand Prix along with successes at televised races in the Nabisco Mayor’s Cup Series. She also set a World Record in the 24-Hour Human Paced Track event, sanctioned by the Ultra Marathon Cycling Association, riding 490.5 miles in 24 hours on the Sunshine Motor Speedway in Florida.

Along with her cycling accolades, Peg has a degree in Food Science and was inducted in the prestigious Les Dames D’Escoffier Society. She has led cooking classes for athletes and worked in the B.C. Wine Industry in the Okanagan Valley. She likes crafting bicycle tire belts and fashions doormats from inner tubes, and is an Airbnb host. She says her husband, a former marathoner, keeps her going in cycling. They work together in landscape maintenance and she acts as his human tool pouch during their on-going renovations.

Events: Cyclocross, Downhill MTB, Mountain Bike Racing, Road Racing, Track Cycling

Services: Bike Fitting, Clinics/Camps, Consultation, Mental Coaching, Skills Training, Training Programs

Specialties: Criterium, Elite Athletes, Elite Development, Elite Racing, Junior Athletes, Master Athletes, Road Skills, Tactics, Women Athletes, Working Athletes